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Widgets, widgets galore: MatchKey, MuseStorm, FeedHub

Three more companies making new micro-applications that track and deliver media preferences.

Matchmine allows consumers to figure out what kind of media they like by creating a MatchKey, or a visualization of their preferences.

Just give a ZIP code, date of birth and rate some movies, blogs, etc. with a star system a la Netflix. Users can share their MatchKey with friends and/or advertisers, but not any personal information. The Facebook widget version show what the person has in common with his or her friends--like Flixster, but not in list form. Matchmine has an API online for developers to … Read more

News roundup: Google, Congoo, RateItAll + MuseStorm, Mashtracker

Google rolls out pay-per-action. Google's got a new advertising scheme, and it's set up to help small-time advertisers avoid the dangers of click fraud. Instead of just paying by the click, advertisers can set up predetermined actions the user must go through, such as purchasing an item or browsing a certain section of the site. The new system has sparked controversy in the blogosphere as a potential destroyer of smaller affiliate marketing services.

Congoo launches News Portals. Premium news content distributor Congoo ( previous coverage) has rolled out a customizable single-page-aggregation service that pulls stories from user-selected topics. Users … Read more