Google urges fast adoption of VP9 video compression
SAN FRANCISCO -- Google is nearly done with its VP9 video technology, and it wants the world to use it.
At its Google I/O conference Wednesday, company employees made the case for the royalty-free, open-source technology as a higher-quality alternative to today's dominant video codec, H.264. Moving to VP9 -- available now in testing on Chrome and YouTube -- will save bandwidth costs.
"If you adopt VP9, as you can very quickly, you'll have tremendous advantages over anyone else out there using H.264 or VP8, (its predecessor)," said VP9 engineer Ronald Bultje in … Read more