mobile advertising

NEW YORK--Hyper-targeted advertising based on your location is coming to mobile phones and could finally bring money into the mobile advertising market, say experts at the All Things D mobile conference here Monday.

In two separate interviews, the CEO of the mapping app Waze and ad executives Jason Spero from Google and Mollie Spilman of Millennial Media talked up the importance of users' GPS location information to help tailor advertising.

Spilman said that this kind of advertising is very powerful to brands.

"Location is important because we know where you are, and when you are doing something," she … Read more

Autoplay video ads may be coming to Facebook's news feed within the next six months, according to AdAge.

These video ads are supposedly scheduled to hit the desktop version of the social network first, then could be rolled out to mobile. According to AdAge, the ads will most likely play 15 seconds, could be targeted to certain users, and may even have an auto-audio function. On the desktop version, the ads are expected to get users' attention by expanding out of the site's news feed into the left and right columns.

Facebook's goal is to attract advertisers … Read more

Some users may have noticed that on Black Friday, Walmart was ever-present in Facebook's mobile news feed. That's because the massive retailer was trying out an experiment -- it took out 50 million ads on the social network in an effort to drive users to its Web site for holiday deals.

This experiment was Facebook's biggest mobile advertising campaign ever, and it's looking like there will be more to come, according to the Wall Street Journal. The social network is apparently thinking about letting other companies partake in similar experiments.

Walmart's collaboration with Facebook was … Read more

Google Chief Executive Larry Page, speaking with a hoarse voice during a conference call with analysts, said the company is on track to generate over $8 billion from its mobile business this year. That's a huge increase from the prior annual run rate of $2.5 billion.

But that number is a little misleading. Chief Financial Officer Patrick Pichette said the figure now includes gross revenue from media sold via the Google Play store and money made from app sales. Last year's figure included mobile … Read more

When Facebook reports its first quarterly earnings as a public company later today, all eyes will be on how well the company is doing with mobile. More and more users are accessing Facebook via smartphones, yet the company only recently started running ads on mobile devices.

Those ads -- and they are only Facebook's first efforts to make money from mobile users -- are in the form of what Facebook calls sponsored stories. Companies can create "stories" that show up in a news feeds of a brand's fans and their friends. Facebook only started adding sponsored … Read more

More advertisers are flocking to the Web to court buyers, according to the Associated Press. First quarter results for Internet advertising revenue are in and they're record high -- reaching $8.4 billion.

The Interactive Advertising Bureau, which gathered the data, told the Associated Press that this is the highest Internet ad revenue ever recorded for the first three months of the year and it's up 15 percent from $7.3 billion during last year's first quarter. The overall record is $9 billion, which happened during the fourth quarter of 2011.

When it comes to advertising on mobile devices, bigger screens don't necessary equate to more clicks.

Although the Amazon Kindle Fire's popularity may be dipping, a mobile advertising company says that users of the 7-inch tablet click on more ads than do those who use the 9.7-inch Apple iPad.

Jumptap, a company that focuses on targeted mobile advertising, released a report today containing data related to mobile devices, fast food ads, and the Kentucky Derby.

While the Kindle Fire may have the highest percentage of actual clicks on advertisements for the first quarter of this year -- … Read more

Privacy concerns have been at the top of many tech industry reports lately. Between Apple's Flashback Trojan issues, Google's faux pas with Safari privacy settings, and a myriad of other privacy-related stories, consumers, lawmakers, and the media have been pressing for greater privacy restrictions.

Partly in response to a Congressional inquiry, Apple has begun restricting access to consumers' UDID numbers, a unique identifier that individually accounts for all iOS devices Apple sells.

Ad servers, like MoPub, have been using UDIDs to serve particular ads to targeting demographics for years. Now that Apple has begun rejecting apps that continue … Read more

Samsung wants to make it easier and more lucrative for app developers to offer advertising to Samsung mobile phone subscribers.

The company announced Tuesday that it has formed a partnership with OpenX Technologies, a leading provider of digital advertising technologies. Through the partnership Samsung and OpenX will create an exchange that will allow advertisers to purchase mobile ad space directly from mobile developers and Samsung. This closed marketplace should allow advertisers to reach a more targeted audience.

The deal with OpenX is an expansion of Samsung's existing strategy to enable advertising on its products. Earlier this year, Samsung established … Read more