Manage updates with the Download AppGoogle plans new Internet measurement tool
Google is expected to unveil on Tuesday a tool that measures Internet use to help advertisers identify the best places to buy ads that will reach their target audiences, according to a Wall Street Journal report.
The measurement tool, which will be offered free to advertisers and their agencies, will compete with services offered by established leaders Nielsen and ComScore. While those services base their estimations on selective surveys or customer panels, the newspaper said, Google's results will be based on data collected from Web servers, providing a deeper and broader picture of Internet behavior. By giving away the … Read more
