marketing to kids

Nickelodeon's tween-electronics machine churns on

Is it just me, or does the daunting array of consumer electronics for kids just keep getting daunting-er and daunting-er? As if it wasn't hard enough for them to choose between SpongeBob SquarePants, Dora the Explorer, and Go, Diego, Go!-themed gadgets, the options just got even broader (and we're just focusing on marketing from one network here).

Nickelodeon, Viacom Consumer Products, and Imation announced Monday that they're expanding their already choice-intensive line of youth-friendly electronics under Nickelodeon's Npower line to include Webcast gadgets inspired by iCarly.

That popular Nickelodeon show and Web site follow its … Read more