marissa mayer

Yahoo continues to recast itself and debuts two new ad features

As Yahoo CEO Marissa Mayer continues to work to reformulate the company as a modern mobile-forward search engine with new products and features, she's also thinking about earning revenue the good old-fashioned way -- advertising.

The company launched two new ad features on Monday. One is a new way of introducing ads called Yahoo Stream Ads, and the other is a redesigned Yahoo Billboard.

"As we continue to build products and features that inspire and entertain our users, we're committed to delivering engaging and effective advertising opportunities," Mayer wrote in a blog post Monday. "Over … Read more

Yahoo's Marissa Mayer will reportedly join Jawbone board

Yahoo CEO Marissa Mayer is said to have joined the board of directors of gadget maker Jawbone. According to AllThingsD, sources familiar with the matter said that Mayer has been familiar with Jawbone for some time and has already sat in on one of the company's board meetings.

Jawbone is a San Francisco-based company has been making colorful tech gadgets for more than a decade, such as the Jambox wireless speaker and the Jawbone Up fitness bracelet that tracks users' physical activity and syncs the data to mobile devices.

The fact that many of Jawbones devices focus on wireless … Read more

Yahoo to feature 38-year 'Saturday Night Live' archive

In the mood for a little vintage Chevy Chase, John Belushi, or Will Ferrell? Well, fans of "Saturday Night Live" can head to Yahoo to watch classic clips from the show as well as episodes from the current season.

The 38-year archive of SNL content will be exclusively available to Yahoo users, CEO Marissa Mayer announced in a blog post.

"Blues Brothers, the Coneheads, Church Chat, Wayne's World, Coffee Talk, Pat, the Hanukkah Song -- the list of tremendous clips goes on and on," Mayer wrote. "'Saturday Night Live' has pervaded and defined our … Read more

Yahoo's Marissa Mayer tries to trigger chain reaction

Marissa Mayer is sprinting and trying to start a chain reaction. That's how she described her plan to return Yahoo to its former glory during the company's first-quarter 2013 earnings call.

The Yahoo CEO shared how she is executing a series of "sprints" to revive the company. The first sprint, which Mayer said is now over, was about recharging Yahoo's culture and getting employees to believe in the company's future. That also meant bringing in new talent and making Yahoo the "best place to work."

"We implemented more than 567 employee … Read more

Are Yahoo, Mayer building an 'interest graph'?

If you haven't noticed, the Marissa Mayer-led Yahoo has been on a bit of an acquisition roll lately, buying up a number of small startups as it drives toward relevance. At least, that's the plan.

The latest? Summly, a mobile news reader startup helmed by someone young enough to not know a world that Yahoo did not inhabit. Sobering.

(The others: mobile interest tracker Stamped, news clipper Snip.it, restaurant recommendation app Alike, culture recommendation app Jybe, and video chat platform OnTheAir.)

What's the bigger strategy, exactly? Writing for Fast Company, Sarah Kessler takes a stab at it. … Read more

Another Yahoo exec leaves the fold. Is Mayer to blame?

Yahoo has lost another top executive to another company, and more are likely to follow suit, says AllThingD's Kara Swisher.

James Carroll, who had served as senior vice president of Yahoo's consumer and global platform group, is taking on a key role at domain-hosting firm Go Daddy, say Swisher's sources. Formerly employed by Microsoft, Carroll was "responsible for Yahoo's content, social and membership platforms and the international delivery of all Yahoo products and services worldwide," according to his LinkedIn profile.

Carroll is a familiar face to Go Daddy CEO Blake Irving. Irving was formerly Yahoo's chief product officerRead more

Well-liked: Zuckerberg tops employee-driven CEO rankings

Lots of CEOs make the news for being gruff, domineering, or brilliant, but oftentimes their employees have different impressions. Every year, careers site Glassdoor surveys hundreds of thousands of employees across all industries and then publishes its rankings of the 50 highest rated CEOs (see list below).

And, for 2013, Facebook's Mark Zuckerberg took the top honor.

Despite shareholder lawsuits over its botched IPO and mixed reaction to Timeline and Graph Search, the social network's employees gave Zuckerberg a 99 percent approval rating over the past 12 months, which ended February 24. This is up 14 percentage points … Read more

Marissa Mayer wouldn't approve of these spots I've worked from

To whip the one-time dominant Yahoo portal (remember when those were a thing?) back into shape, CEO Marissa Mayer and company have been laying down the law. All Yahoos now must make it into the office, as telecommuting and work-from-home arrangements will officially become a no-no by June.

The new policy is meant to improve collaboration and communication, but it's also been dinged for being antithetical to the spirit of Silicon Valley, where world-changing work often originates from garages and coffee shops. … Read more

Yahoo ready to undergo a 'brand renaissance'

SAN FRANCISCO -- Yahoo CFO Ken Goldman says his company is ready for a "brand renaissance." Speaking at the Morgan Stanley Technology, Media, and Telecom conference here today, Goldman indicated that Yahoo will invest in marketing to help increase user engagement and boost the company's international audience, as well as broaden its demographic base. "We are saving money and reapplying it to other areas...so we are going to invest in development and marketing to grow the company," he said. Goldman didn't offer any details on how Yahoo would market itself or when.

What'… Read more

No more working from home for Yahoo employees, says report

Yahoo's focus on mobile apparently requires its employees to stay in the office.

ATD is reporting that CEO Marissa Mayer let it be known yesterday -- via a memo to employees from HR head Jackie Reses -- that come June, any existing work-from-home arrangements will no longer apply.

"To become the absolute best place to work, communication and collaboration will be important, so we need to be working side-by-side," reads the memo, as published by ATD's Kara Swisher, to whom it was leaked.

Swisher reports that the change has rankled some workers who say they were … Read more