location-based services

If you're a parent with some overly active children, you may want to consider the SecuraFone application.

SecuraTrac, a company more used to creating small personal emergency alarms for senior citizens and patients, is trying its hand at a mobile application called SecuraFone. It plans to launch the app--which will be available for the iPhone, as well as on Android, and eventually on BlackBerry and Windows Phone smartphones--later this month. The service will cost $8.95 a month.

SecuraFone doesn't break new ground with its features, but it does bundle them together in a tidy package. The application … Read more

Foursquare and similar location-based check-in apps might sound silly to some, but they're gaining in popularity nonetheless.

A new survey from the Pew Internet & American Life Project has found that at least 28 percent of U.S. adults have found a liking for mobile and social location-based services.

Kathryn Zickuhr, a Pew Internet Project research specialist and co-author of the report, explained in a statement:

Americans are not currently all that eager to share explicitly their location on social media sites, but they are taking advantage of their phones' geolocation capabilities in other ways. Smartphone owners are using … Read more

LONDON--In the future, somebody walking into a hotel room or a museum will get the opportunity to install an app for that location, Adobe Chief Technology Officer Kevin Lynch predicted.

The idea, which Lynch demonstrated at the Open Mobile Summit here to show just how feasible it is, stems from the ever-tighter links between the physical and virtual worlds we inhabit. And it shows that there's still plenty of room for mobile devices to become even more important in people's lives, as if there were any doubt.

"There's a strong future for us with this social- … Read more

LONDON--Skyhook Wireless, whose technology uses Wi-Fi signals to pinpoint a mobile phone's location, is in something of a tight spot. On the one hand, it's embroiled in a major lawsuit against Google, and on the other, Apple stopped using its services beginning with the iPhone 4.

In other words, the two biggest rising powers in the mobile market are not exactly on the Boston company's side. So perhaps it's a bit surprising that Chief Executive Ted Morgan is as optimistic as he is.

The way Morgan sees it, though, there's plenty of room for … Read more

As location-based services (LBS) become more and more popular, the debate surrounding privacy grows as well. One popular LBS service, Foursquare, is growing in popularity by the day.

Through this guide we plan to show you how to customize the privacy settings of your Foursquare account; allowing you to reveal or limit as much personal information as you would like. … Read more

Web analysts have been predicting a boom in online advertising for almost as long as there has been a Web. After years of steady growth in online ads, the long-awaited boom could be just around the corner.

According to the Interactive Advertising Bureau (IAB) and PwC US, U.S. online ad revenues increased 17 percent in the third quarter of 2010 over the same period of 2009, reaching $6.4 billion, the highest quarterly mark ever recorded.

While online video ads and more traditional banner and pop-up ads continue to generate increased revenue, the text ads that accompany search results … Read more

It sounds like a sweet deal: report your location to a social network and get a coupon for discounts and prizes. The price? The possibility that advertisers and other third parties will know where you are and where you've been.

A recent survey by the Pew Center's Internet & American Life Project found that only 4 percent of Internet users have adopted location-based services, as Cecilia Kang reports on The Washington Post's Post Tech blog. That survey was conducted in August and September, before Facebook and Yelp joined Foursquare and Gowalla in offering coupons to users who … Read more

The first live Twitter messages from space were less than a year ago, but already astronauts have moved on to geolocation: Douglas C. Wheelock, commander of the Expedition 25 mission, earned the "NASA Explorer" badge on Foursquare for checking into the International Space Station on Friday morning.

Foursquare business development rep Eric Friedman said on the company blog that Wheelock was "the first human to ever use a location-based service from space," leaving open the possibility that aliens somewhere else in the universe may have developed their own social-networking services and consequently, as far as we … Read more

As part of its efforts to better monetize its services, Friendster is looking to expand its brand beyond just a social-networking site to one that encompasses games and location-based services.

In an interview with ZDNet Asia, MOL Global CEO Ganesh Kumar Bangah highlighted social networks, social games and location-based services as three key areas of growth, noting that the company now wants to bring these elements together and expand Friendster beyond just a social network. A Malaysia-based payments company, MOL acquired Friendster last December.

Pointing to Facebook, Zynga, and Groupon as currently the biggest players in the three respective segments, … Read more