location-based networking

Mobile start-ups Brightkite, Limbo to tango

Brightkite, one of the half-dozen or so companies vying for market share in the location-based social-networking space, has merged with another mobile start-up called Limbo. The official branding of the company will be Brightkite now, but its home base will now be at Limbo's headquarters in Burlingame, Calif.

Limbo's focus is on mobile games, as well as text-message alerts: sports scores, celebrity gossip, weather, horoscopes, and the like.

It's not totally clear how the two will merge their technologies, but a little bit of background was provided on the Brightkite blog. Brightkite will have access to Limbo'… Read more

Yelp to release new iPhone app

A full five percent of reviews site Yelp's traffic comes from its downloadable iPhone app, the company said Thursday. In response, it's revamping the iPhone app, originally launched last year, to add new features that place a fresh emphasis on location awareness. The new download will be available in the iTunes App Store in a few days.

The most significant upgrades are the ability to post 140-character (read: Twitter-length) "quick tips" from the iPhone, a wholly new feature, which other members can give a Digg-like thumbs-up to. Popular ones may eventually be displayed on that business' … Read more

Does location-based networking need some direction?

AUSTIN, Texas--There's Loopt, Brightkite, Whrrl, FourSquare, Rummble, uLocate, Google Latitude, Yahoo Fire Eagle, and goodness knows which other ones we haven't heard of yet. The location-based mobile networking space has been front and center at this year's South by Southwest Interactive Festival as hundreds of tech enthusiasts from around the country have been eager to find their friends and learn what's happening.

Perhaps it's fitting that in one of the festival's last panels on Tuesday afternoon, a handful of executives and high-level developers from the location-awareness space got together for a discussion called "… Read more