A significant number of people are comfortable shopping and paying for items through their mobile devices, according to a new report from mobile media firm JiWire.
JiWire's latest Mobile Audience Insights Report (PDF) found that 79 percent of 5,000 people surveyed are OK paying online via their cell phones or tablets.
Though most of those polled are still making relatively small purchases (less than $100), 50 percent said they're comfortable spending more than $100 using a cell phone, while almost 20 percent said they're OK buying things worth more than $500.
Beyond paying for items, more consumers are also researching products via their mobile devices. JiWire found that 71 percent of those polled had researched future purchases on their phone or tablet before buying the item. Among those, 31 percent later bought the item in a store, 40 percent bought it online through a PC, and 20 percent bought it directly from their mobile device.… Read more