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Study predicts rise of 'circular entertainment'

A new study from Nokia predicts that by 2012, a quarter of all entertainment will be created, edited, and shared within peer groups rather than being generated by traditional media.

Jointly conducted with the trend research firm The Future Laboratory, Nokia's study asked trend-setting consumers from 17 countries about their digital behaviors and lifestyles. The company also used information gathered from its 900 million customers as well as views of leading industry analysts.

"From our research we predict that up to a quarter of the entertainment being consumed in five years will be what we call 'circular.' The … Read more

Is HoneyShed the end of the future of online advertising?

Call it branded entertainment, advertising-as-content, or just brand-vertising: obviously inspired by TBS' veryfunnyads.com, which according to MediaPost claims more than 73 million views since launching last year, brands and advertisers are teaming up to push the envelope of online advertising even further. Recent example: Publicis Groupe, Droga5, and Digitas have joined forces to quietly launch what they had already announced in May this year--a site dubbed HoneyShed on which advertisers can air brand-specific programming. Clips can be shared by viewers via e-mail or embedded on blogs and other sites. HoneyShed also offers instant e-commerce: "I want it." … Read more