SINGAPORE--Four years after LG Electronics and Prada began their cross-industry collaboration combining technology and luxury goods, mobile phones today remain the focal product of their partnership.
Matteo Sessa Vitali, vice president and licensing director at Prada, noted that a mobile phone is very much a personal accessory, with many similarities as the other products offered by the luxury goods company. "You carry it with you and it tells something about you," Vitali told ZDNet Asia in an interview.
The ability to add LG's technology in Prada's portfolio gives "a lot of value" to the company's product, he said.
Chang Ma, vice president of marketing strategy at LG Electronics' mobile communications division, said the partnership with Prada provides LG much-needed insight to the luxury goods market.
Chang said, during the interview, that Prada's strong understanding of this market and its openness to innovation encouraged LG to introduce luxury goods--an initiative it would not have undertaken alone, due to the company's limited knowledge of the market segment.
He noted that the first Prada phone the partners collaborated on was a "full" touch-screen-enabled phone, launched some four months before Apple introduced the iPhone.
The executives were in town Thursday for the local launch of LG's latest edition of the Prada phone.
Preserving the original touch-screen design of its predecessor, the new LG-KF900 features a QWERTY keyboard that slides out. Other upgrades include 3G support and HSDPA (High Speed Downlink Packet Access) speeds of up to 7.2 Mbps, and a 5-megapixel camera. … Read more