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Parsing Apple's TV ambitions

Apple CEO Tim Cook thinks the TV viewing experience is lousy. "When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years," he told NBC's Brian Williams.

Read: Apple TV hinted at by CEO Tim Cook

Cook is consistently coy about how Apple will go about making TV a great user experience. "It's an area of intense interest. I can't say more than that," he said in the interview with Williams. Some, like Piper Jaffray senior research analyst … Read more