japan brand survey

A measure of Apple's success: Oppenheimer cites Japan

Apple Chief Financial Officer Peter Oppenheimer took a minute during Tuesday's earnings conference call to cite Apple's success in Japan -- an important metric in a country where national brands were once invincible.

"In Japan, IDC Japan announced that iPhone gained the number one position for all of calendar year 2012, as well as for calendar Q4 2012 in both handsets and smartphones," Oppenheimer said.

He continued. "This is also the first time a non-Japanese company has achieved the No. 1 spot for an entire year...In addition, Apple was ranked No. 1 in Nikkei'… Read more