interview

Apple names former EPA admin as environmental officer

Apple's hired a new top level executive to oversee its environmental efforts.

Apple CEO Tim Cook on Tuesday announced that the company's hired Lisa Jackson, the former administrator of the Environmental Protection Agency (EPA), to guide its environmental footprint.

Cook, who dropped the news during an on-stage interview at the D11 conference, noted that he didn't know Jackson's formal title, but that she'd be reporting directly to him and would be coordinating "environmental efforts" across the company. CNET has reached out to Apple for more information.

During her tenure at the EPA, Jackson … Read more

Apple CEO Tim Cook on multiple iPhones: Think different

Why hasn't Apple expanded to multiple iPhones after rolling out six different models?

According to Apple CEO Tim Cook, the company's just been too focused on trying to get it right on one product before expanding.

In an interview at the D11 conference Tuesday night, Cook noted that he wasn't ruling out the idea of expanding to multiple iPhones, but that when comparing it to something like what Apple did with the Mac, and later the iPad, you have to think different.

"These products all served a different person," Cook told interviewers Walt Mossberg and … Read more

Microsoft talks Xbox One naming, privacy and more (Q&A)

REDMOND, Wash. -- Microsoft's got a new Xbox on the way, and according to the company, it's the foundation for the next 10 to 20 years of home gaming and entertainment.

The console, which has not yet been given a price, release date, or live game demos was shown off here on Tuesday and left just about as many questions as it did answers about where Microsoft is taking one of its most popular products.

CNET sat down with Jeff Henshaw, the group program manager for Xbox Incubation, to try to get some of those answers. That includes … Read more

Twitter CEO Dick Costolo talks shop about the social network

Twitter CEO Dick Costolo gave a rundown on life, goals, and business at the social network during an interview Wednesday at the National Venture Capital Association's VentureScape, according to the Mercury News.

Addressing whether Twitter will go public (no), who he admires (Amazon CEO Jeff Bezos), and what annoys him (Silicon Valley snarkiness), Costolo riffed on what it's like steering the helm of one the world's top social networks.

"One of the things I'm always challenging people inside the company is, you have to take more risks," Costolo said, according to the Mercury News. &… Read more

Special feature: The Ken Levine interview (podcast)

Now that BioShock Infinite has been released to the masses, The 404 Show's Jeff Bakalar goes one-on-one with the mind behind the game, co-founder and creative director at Irrational Games, Ken Levine.… Read more

Former Apple retail chief: 'I just didn't fit'

Apple's former retail chief apparently harbors few hard feelings about his previous employer, and says his brief stint at the company was "probably the best thing" that happened to him.

"Apple is a truly fantastic business. The people are great. They've got great products. It's got a great culture. And I loved working there -- it's a fantastic business," John Browett said during an on-stage interview at the Retail Week Live conference earlier this week.

"The issue there was that I just didn't fit within the way they ran the … Read more

Apple CEO to speak at financial event tomorrow

Apple Chief Executive Tim Cook will once again speak at the Goldman Sachs annual Technology and Internet Conference.

Cook -- who rarely speaks or does interviews outside of Apple's own events -- is opening the conference, which begins tomorrow, with a keynote presentation. Barrons notes that Cook was originally scheduled to speak at 1:15 p.m. PT, right after the market closes, but will instead kick everything off almost immediately after it opens at 7:15 a.m.

The appearance comes ahead of Apple's annual shareholders meeting at its campus in Cupertino, Calif., on February 27.

Cook'… Read more

First Tim Cook TV interview to air same day as Samsung hearing

Apple CEO Tim Cook will make his first TV appearance the same day his company could find out if it's getting a bevvy Samsung's smartphones permanently banned in the U.S.

Cook was interviewed earlier today at the company's Grand Central Terminal store by NBC's Brian Williams as part of a package that will air next Thursday, NBC announced today.

Photos of the interview were leaked out earlier by media tracking blog TV Newser, showing a casually dressed Cook chatting with Williams while holding Apple's products.

Cook has not done a TV appearance since taking on the role as the company's CEO last August, … Read more

Sorkin's Steve Jobs biopic to play out in three acts

That other Steve Jobs movie, currently being written by "West Wing" and "Newsroom" creator Aaron Sorkin, will apparently be told in three acts, the screenwriter said today.

In an onstage interview at the Hero Summit (relayed by tweets from the The Daily Beast), Sorkin detailed a bit of how the story would play out, saying it would take place across three, half hour scenes and behind the curtains at three of Apple's product launches for the first Macintosh computer, NeXT computer, and the iPod.

Jobs was a well-known showman at such events, adding an air … Read more

Marissa Mayer hinted at what she'll do at Yahoo -- in 2010

Yahoo's new CEO Marissa Mayer might have tipped her hand back in 2010 on what she has planned for her new employer.

At that time, Mayer, then a Google executive, sat down for an interview with TechCrunch founder Michael Arrington. During that interview, Arrington asked her what she would do if she were running Yahoo. Her first response? It would be a "difficult job."

From there, Mayer dug into Yahoo's decisions at the time, saying that then-CEO Carol Bartz's idea to ink a search deal with Microsoft "was smart in many ways," though … Read more