insight-as-a-service

Data as a business philosophy

If there is one thing that startups can learn from the rise of Facebook it's that making sense of data you collect is where the money is.

Lots of companies collect data and do nothing meaningful with it. But thanks to new tools and the realization that knowing more about what your users are doing is the way to monetize, there are plenty of opportunities to take advantage the information collected.

In case you've been living in a cave, Facebook has filed to go public at an enormous valuation, based largely on the fact that the company has … Read more