incentive targeting

Syria goes dark

Early this morning, Syria went offline.

Some more scary news is coming out of Syria early this morning. Apparently the entire country has gone dark, completely vanishing from the Internet over the course of just a few minutes. According to Renesys, a company that operates a real-time Internet-monitoring grid, all of Syria's IP connectivity has become unreachable.

Today Google has announced the acquisition of Incentive Targeting, a maker of coupon programs that tailor to users' behaviors and likes. The company has worked with retailers to design trackable coupons that help gauge their performance and usefulness.

CNET has a review of the Jawbone UpRead more

Google scoops up maker of data-rich coupon programs

Google said today that it has acquired Incentive Targeting, a maker of coupon programs tailored to shoppers based on their individual purchase histories.

Terms of the sale were not disclosed. Google said the company would become part of its mobile commerce efforts.

"We look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers to deliver relevant discounts to the right customers," a Google spokesperson told CNET in an e-mail.

Founded in 2007, Incentive Targeting worked with retail chains and brands to design promotions, deliver them via coupon, … Read more