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Business, Ethics, Barcelona: Doing Good When You're Not Doing So Well

I just returned from Barcelona (where every tourist now seems to be tracking the path of Woody Allen's Vicky and Christina...), attending a few sessions of the Doing Good and Doing Well Conference organized by IESE Business School and Net Impact, an organization that connects MBA students interested in social responsibility.

That a leading business school is dedicating an entire student-run conference to the topic of responsible business is remarkable (HEC Paris will do the same soon in May, also in collaboration with Net Impact) but not an isolated phenomenon. In the past few years, several top business schools, … Read more

Obama Inc. - Web activism for profit

A few months after Barack Obama’s historic election, and a couple of weeks after the release of Barry Libert’s and Rick Faulk’s book Obama Inc. (and, of course, Obama's inauguration), the first start-ups are popping up that directly apply some of the widely heralded business lessons emerging from the innovative campaign. The fact that most of these lessons lie in the marketing domain supports the view I’ve expressed earlier and on numerous occasions: 1) Marketing will (again) become the number one change agent in business, 2) when it follows the new rules of “marketing with … Read more

Workshopping innovation

This last week at frog design we hosted a group of almost 40 global executive MBA's from IESE, the renowned business school in Barcelona. It was an intensive and stimulating day looking at issues of innovation - what methods are successful, what mindsets are required, and how do you bring insights from customers into the picture?

The participants were from all over the world, and many of them were working in countries other than where they grew up. Their industries ran the gamut from tech and software to oil and gas and mining, with everything in between, so it … Read more