Ad: Manage updates with the Download App
  • CNET
  • All heavy.com posts

heavy.com

Heavy lightens up as Husky Media spins off

Heavy, a niche video content company focused on the "dude" demographic, is slimming down.

The company said Wednesday it will spin off Husky Media, its video advertising platform, into a separate company. It'll remain under Heavy's oversight alongside the Heavy.com portal, but will be run by a different team.

Husky Media operates a technology called Video-Skin, which lets bloggers and other publishers "wrap" any video player in Husky ads and then pull in revenue. Husky also runs a Video Guide that offers publishers a library of video content in exchange for splitting ad … Read more

Heavy wants to know where you live

Heavy, the online video site with a distinct focus on the Jackass demographic, announced Tuesday that it will be using the IP Intelligence technology from Digital Element in order to "geotarget" its advertisements, language, and video content based on where a visitor's IP address is located.

This means a couple of different things. One, by knowing where its visitors come from, Heavy can run locally targeted advertisements, which can make it a more appealing buy for advertisers. This, as we've seen with many of Google's locally-oriented applications, can be very lucrative.

And two, imagine the … Read more