harvard business school

Crave Ep. 126: Your face, printed on a latte

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Let's Cafe prints images on the top of coffee, turning your cup of joe into a whole new visual experience. Plus, we help lazy dog owners play with their dogs without getting their hands dirty, and we also try on the amazing Tetris LED tie. All that and a little more on this week's Crave. … Read more

Former Windows boss lands teaching gig at Harvard

Steven Sinofsky, who recently left Microsoft after running the Windows division for six years, tweeted this morning that he will teach at Harvard Business School this spring.

"Excited to return to @HarvardHBS to teach again this spring!" Sinofsky wrote. "New perspectives, recharge, share experiences, write."

In response to a question on Twitter, Sinofsky said he intends to teach "product development" as well as write articles about the topic.

Sinofsky has some history at Harvard Business School. He served as a "visiting scholar" there in 1998. He also co-authored a book on organizational … Read more

Twitter and blogs: Post once and bail out

For all of its glory, Twitter is apparently not as sticky as many social media buffs would like it to be. A recent Harvard Business School study reported that 10 percent of the service's users account for more than 90 percent of tweets. (I wrote about Twitter's lack of loyalty back in April.)

However, I don't think it really matters. As with any service or piece of software, a rising tide lifts all boats, so a core user base can propel a service for quite a while. Somewhere down the line however, Twitter as a company will need to put programs and efforts into place to encourage people to actually use the service if it ever plans to monetize it.

The fact that 10 percent of users are driving 90 percent of the content is not dramatically different than what you see with sites like Wikipedia, or with personal blogs, which have an even lower rate of consistent publishing. According to a 2008 study by Technorati, 95 percent of the blogs they track hadn't been updated in at least four months.

Orphaned tweets, like orphaned blogs, are just as much part of the social fabric as anything else. The fact is that people abandon stuff all the time--TV shows, books, whatever. We shouldn't be remotely shocked that someone bails out of blogging or something else that could be considered work. … Read more

Lessons from a Harvard MBA grad who said no to Google

I am philosophical today. Would you take a slow walk with me and listen to a story that may not have an ending?

I was in my favorite sushi restaurant the other night when Dan, a man in a Tommy Bahama shirt, leaned over to me and, through thickly alcoholic breath, said: "There are more banks going down. Mark my words."

Normally, a Tommy Bahama shirt signifies "my brain is dead and my eyes have turned to disco balls." However, Dan is, I know, a retired accountant. The very finest, wiliest, (relatively) honest kind.

With his … Read more