hartmut esslinger

Upcoming book gives look at early Apple designs

Apple fanatics may find themselves foaming at the mouth over some retro conceptual Mac computer photos featured in Hartmut Esslinger's upcoming book "Design Forward: Creative Strategies for Sustainable Change."

The book explores Esslinger's journey as a German designer who worked with Sony, Louis Vuitton, and others before moving on to Apple in 1982. Apple hired Esslinger to transform the successful yet scattered startup into a brand with a globally recognizable design mantra. … Read more

frog design, the book: How design strategies are shaping the future of business

Forgive this self-serving plug but I think this is worth sharing: My colleague, Frog Design founder and former CEO, Hartmut Esslinger, has written his first book, and it is available in stores now: A Fine Line - How Design Strategies Are Shaping the Future of Business. Part autobiography, part how-to innovation guide, part outlook to the future of design, A Fine Line is "a must-read for designers and business people alike" (Satjiv Chahil, senior vice president, Hewlett-Packard).

A Fine Line offers a step-by-step overview of the innovation process -- from targeting goals to shepherding new products and services … Read more

Guy Kawasaki gets the inside scoop from Hartmut Esslinger

Famed Silicon Valley venture capitalist and Internet entrepreneur Guy Kawasaki offers a colorful interview with Frog Design founder and legendary designer Hartmut Esslinger. Hartmut discusses his philosophy on design and his new book "A Fine Line: How Design Strategies Are Shaping the Future of Business," to be published in June by Jossey-Bass. Hartmut talks about how Steve Job’s brain works and why the world’s richest companies continue to put out “crappy” products. Hartmut also reveals his top 10 best and worst products of all time.

Here's the article: The Inside Scoop on Design: Ten Questions with Hartmut Esslinger.&… Read more

CONNECTING'07: Where do we design from here?

Thousands of representatives from international corporations, design firms, government entities, and institutions of higher education, spanning more than 35 countries around the world, attended the CONNECTING'07 World Design Congress last week in San Francisco, the largest and arguably most influential gathering of industrial designers to date.

Did it live up to its promise? The short answer is: yes and no. There were early warning signs for the "no": The opening ceremony was a long-winded and largely self-congratulatory celebration of the two organizing bodies, ICSID and IDSA. In his opening keynote, ICSID president Peter Zech set the tone … Read more