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Worm uses familiar brands to lure people

On Tuesday security vendor WebSense issued an alert warning that holiday coupon e-mails from familiar companies may be malicious code in disguise, in this case a mass-mailing e-mail worm.

The warning cites one spoofed McDonald's e-mail that claims to present their latest discount menu, and asks the recipient to print out the attached coupon. A similar mailing pretending to be from Coca-Cola asks recipients to print out details about their new online game, and also offers recipients a chance to win Coca-Cola drinks for life. Websense says the attached zip file contains files named either coupon.exe or promotion.… Read more

Google, Hallmark Channel team up for TV ads

Google and the Hallmark Channel announced Wednesday that they have formed a partnership that will make Google TV Ads the channel's exclusive advertiser. All of the ads will be placed on both the Hallmark Channel and Hallmark Movie Channel.

According to Hallmark, many of the advertisers it's now trying to attract through Google's TV Ads platform are new to the television platform, so it will provide more in-depth viewership data to help advertising partners make "real-time adjustments" to campaigns.

Google TV Ads are unique in the television advertising business. Instead of employing conventional techniques for … Read more