The social 'gifting' boom: Wrapp now sending 1M cards a week
A handful of players -- one of them named Facebook -- have worked hard over the past year to create a new category of business known as social gifting. Facebook saw enough opportunity that last spring it snapped up a startup called Karma and built what became Facebook Gifts -- a way for any of Facebook's billion-plus users to send a gift a friend, whether it's a bottle of wine, an iTunes gift card or an item of clothing.
Square, meantime, added gift cards this month to Square Wallet to help its battle with PayPal. And a … Read more
