Facebook struggles with monetizing search, kills sponsored results
Facebook is removing sponsored results from search less than a year after the ad unit's introduction.
"In keeping with the goal of streamlining our ad products, starting in July advertisers will no longer be able to buy sponsored results," a Facebook spokesperson told CNET.
The failed unit, which let marketers target users during the search process, suggests that the company is still struggling to understand how best to monetize search attention, something that competitor Google mastered long ago. Sponsored results seemed to be modeled after Google's sponsored search ads. As a user typed in a query … Read more