google tv ads

Google has found another partner for its television advertising project in a familiar place.

Verizon Communications' Fios TV service has signed a deal with Google TV Ads to feature video ads uploaded to Google by advertisers wanting to use the search giant's self-service ad tools, the companies announced today.

Advertisers will be able to reach an additional 3.3 million homes with the deal, which will see Verizon and Google collaborating on yet another project, in line with their strong Android partnership and joint efforts on Net neutrality.

Google TV Ads doesn't get as much buzz as other … Read more

NBC Universal has ended a two-year-old arrangement with Google that allowed the Internet giant to sell ad space on several NBC cable channels, according to a report.

The Los Angeles Times reported today that the network has called off the deal, whereby Google sold ad space on NBC's Syfy, Oxygen, MSNBC, Sleuth, and Chiller channels by way of its Google TV Ads online marketplace. The marketplace lets companies get help in creating commercials; choose networks, programs, and time slots for showing them; and monitor--through data recorded by set-top boxes--how many household TVs are tuned to a commercial when it … Read more

Google's hopes of transforming the TV ad business took another small step on Wednesday, as the search giant announced a distribution deal with DirecTV.

It's fair to say that Google TV Ads hasn't set the television world on fire over the last couple of years. Still, at least it's growing: Google has added 11 new channels on DirecTV that will air ads uploaded by its customers, it announced Wednesday.

Google TV Ads is basically an attempt to take the self-service search-ad model that has turned Google into a financial powerhouse and replicate it on the small … Read more

Google and TiVo know you accidentally watch a few ads while fast-forwarding through the commercial breaks of your recorded programs, and they'd like a little more data to back that up.

Google plans to add TiVo "television viewing data" to its existing Google TV Ads program, the two companies said in a press release Tuesday. Google TV Ads is the company's attempt to re-create its AdWords and AdSense model on the small screen through a partnership with Dish Network, and it wants to use TiVo data to help its advertising clients measure how and when their … Read more

Google crashed the weeklong television "upfronts" Thursday, getting commitments from advertising agencies to place spots on Google TV Ads.

Hollywood Reporter notes this is the first time Google has sold airtime during the upfronts, when advertisers and marketers gather in New York to check out what the television networks--including CBS, publisher of this Web site--have in store for us this fall. (Check out Jimmy Kimmel's hilarious monologue if you haven't yet.)

Google TV Ads allows advertisers to upload an ad to Google and choose where they would like to have it shown through partnerships with several … Read more

Google believes the TV remote control is the next mouse, at least when it comes to measuring the fickle behavior of TV viewers and Web surfers regarding advertising.

Google TV Ads has been a formal project for a little over a year, and the company released new data Thursday showing how it's trying to help television advertisers quantify the impact of a good TV ad versus a bad one. Google has been quietly measuring the viewing habits of Dish Network customers, including how likely they are to watch all the way through a compelling, relevant ad or click away … Read more

Google is seeking to turn its TV advertising program into a one-stop shop.

The Internet search giant is currently testing Google TV Ads Online, an interface designed to enable advertisers to purchase ads through its nearly one-year-old Google TV Ads program, its YouTube site, and, eventually, Internet sites running video, according to a report in The Wall Street Journal.

A limited group of advertisers is currently testing the service, which could debut in the months to come, the Journal noted.

Google's move to develop a one-stop system for TV and video advertising comes at a time when consumers are … Read more

Google is partnering with NBC Universal to act as broker for TV advertising times on some NBC cable channels.

NBC Universal will offer advertising time from several of its cable networks for Google to sell through its Google TV Ads service as part of a multiyear advertising, research, and technology partnership, the companies announced Monday in a joint statement.

"With the addition of NBC Universal inventory, advertisers using the Google TV Ads platform can reach NBCU Cable's national audience and gain access to viewership data at an unprecedented scale," NBC Universal and Google said in a statement. … Read more