Heavy, the online video site with a distinct focus on the Jackass demographic, announced Tuesday that it will be using the IP Intelligence technology from Digital Element in order to "geotarget" its advertisements, language, and video content based on where a visitor's IP address is located.
This means a couple of different things. One, by knowing where its visitors come from, Heavy can run locally targeted advertisements, which can make it a more appealing buy for advertisers. This, as we've seen with many of Google's locally-oriented applications, can be very lucrative.
And two, imagine the … Read more