The new year is in gear
Welcome to 2013. We're getting ready to welcome America to a trifecta of supersize TV events in the next 40 days:
January 20: AFC Championship Game February 3: Super Bowl XLVII February 10: The 55th Grammy AwardsWe call these "tent pole" events because they get most of America watching CBS, bringing them under our "big tent." The value of big event TV is more than just the audience gathered and the advertising dollars collected; it's the hugely valuable exposure we get for marketing our shows and building awareness for millions and millions of … Read more