In May, Foursquare will introduce the first of two new ad types for advertisers hungry to capitalize on data the company has collected from 30 million users who have checked in at restaurants, bars, and other venues more than 3.5 billion times, according to a pitch deck obtained by Valleywag.
Oddly, the document just happened to surface on the same day Foursquare … Read more
Dennis Crowley, who also is a co-founder of the check-in and local search app, noted that Foursquare "doesn't talk about growth numbers that much," but the company pays attention to the number of active users, signups, check-ins, people using search and other metrics. All are rising, he said.
"There's a little perception we're not growing, which is false," Crowley said … Read more
Foursquare may be looking to monetize its business and settle up outstanding debts with an aggressive new game plan: selling the data buried behind 3.5 billion check-ins to help advertisers target their advertisements.
The company, which has shifted from check-ins to local search to compete with Yelp, is shopping around a product designed to let advertisers more finely target the ads they purchase through ad exchanges, using Foursquare's location and behavioral data, according to a report in Ad Age.
Ad Age cited "executives familiar with the situation," but Foursquare declined to confirm the existence of the … Read more
Foursquare has been able to raise a whopping $41 million, but the funding hasn't come in the form you might expect.
The company announced the news today, saying the cash came from a host of well-known Silicon Valley investors, including Andreessen Horowitz, Union Square Ventures, and others. However, rather than give those firms equity, Foursquare raised the $41 million through a combination of tapping into the Silver Lake Waterman growth debt fund, as well as asking for convertible debt from the aforementioned investors, among others.
The cash raised helps Foursquare fund its growth and also aids the company in … Read more
Holding true to its mission to take down Yelp, Foursquare makes search a priority in the latest update to its iOS app.
Foursquare 6.0 takes the 3.5 billion check-ins made through the service and uses them to beef up its "Explore" function. The new iOS app -- following in the footsteps of Foursquare's recent update to its Android app -- shows personalized recommendations, based on past check-ins, and your friends' check-ins right off the bat. There's also a full search bar on top, while the check-in button moves to the bottom of the screen. … Read more
Looking more and more like a local search and reviews site, Foursquare is launching a few brand new features with its Android update today.
The central new feature is popular places recommendations.
"When you're in a new city or neighborhood, Foursquare will show you popular places, sites, and must-see attractions," Foursquare wrote in a blog post today. "When you're on your home turf, we'll tell what spots are 'new and notable' -- places that have recently opened in your area."
This feature pops up in Android devices as soon as users open the … Read more
When asked whether Foursquare was now gunning for Yelp, co-founder and CEO Dennis Crowley said during an interview with CNET at South by Southwest Interactive that "if we keep doing what we're doing, we make the previous generation of local search products irrelevant."
The shorter answer would have been, "yes."
The underlying message is clear: The future of Foursquare depends on the company … Read more
CNET Update is the only feed you need:
Facebook is rolling out changes to the News Feed, and Thursday's Update explains what's in store and why it matters.
But Facebook isn't the only social network with news. Twitter's app has a new search feature, Foursquare makes it quick to check-in, and Path adds new ways to message friends.
Watch CNET Update in the video above, and subscribe to the podcast via the links below.
Subscribe:
Foursquare recently updated its apps with new credit card specials and a revamped Explore view, but the update also included a faster check-in process for iPhone users. The latter feature wasn't included in the change log, but it was discovered by Apple Insider shortly after the update went live. Today, Foursquare officially announced the feature on its blog.
If you updated last week to version 5.5 from the App Store, you already have the speedy check-in feature. Here's how it works:
When you view the list of venues to check in at, you simply long-press on the … Read more
Dear Katrina,
How cool that you're going to be coming to South by Southwest (SXSW) for the first time. You're going to have so much fun, meet a lot of terrific people, and see a lot of cool technology. Sleep? Probably not so much.
I'm glad you asked me for some suggestions on how to get by while you're in Austin. I feel that -- as a seven-time attendee -- I've learned a lot about how to survive. I think I can even help you win SXSW.
So where to begin? A lot of people … Read more
Technically Incorrect
Internet & Media
4kFacebook Likes
624Tweets
181Google Plus Shares
Pauley Perrette reveals the gadgets she loves
See today's hottest stars show off tomorrow's hottest tech.
Manage updates with the Download App