The Apple event on Wednesday was largely about the next iteration of Mac OS X (appropriately named Lion). But an interesting development came when Steve Jobs introduced the new Mac App Store, which will become available to Snow Leopard users in about 90 days.
Much like the iTunes App Store, the Mac App Store will let you purchase Mac apps and install them quickly on your computers. And as it does with the iTunes App Store, Apple will take a 30-percent cut of the sale price, leaving developers 70 percent. But Jobs was careful to point out that the Mac App Store will not mimic the closed system of the iTunes App Store--it will simply be another option to bring apps to your Mac. But do we really believe him?
It seems to me that creating the Mac App Store is Apple's way of testing whether the market will tolerate Apple getting a piece of the action on software developed for the Mac, just like it does with iPhone apps. We can be pretty sure that several developers will submit their apps right off the bat, if for no other reason than for the exposure that an iTunes-like experience can provide. But what Apple might be banking on is that once the software submissions gain momentum, the larger players may no longer have a choice but to submit their software to the new system. Am I just being paranoid?
While we certainly can't be sure what Apple hopes to achieve with the Mac App Store, this sort of soft launch makes me think there's something more going on here. Let me know what you think in the comments.
This week's apps include a 3D third-person soccer game and a new arcade space flier with a fun single-player mode.… Read more