final cut pro

April Fools: Apple 'bounce back' campaign for Mac users

Update 4:57 a.m. PT: We were fooled by April Fools' Day. We have corrected and recast the story accordingly.

Wouldn't it be nice if Apple planned a "bounce back" campaign to win back customers who defected to Windows machines? It would dovetail with the expected reawakening of the company's dormant high-end Mac Pro line -- but the idea is just a joke.

Video producer Lou Borella, the creator of the "We want a new Macpro" Facebook group, had said yesterday -- April Fools' Day -- that Apple itself contacted him about the … Read more

Apple tries new pitch to woo video pros to latest Final Cut

Just days ahead of one of the largest gatherings of video producers, Apple's making a new push for attention -- and hopefully adoption -- of its controversial video editing software.

Apple today debuted a new series of promotional plugs by some top film and content makers, all in an effort to push others to Apple's Final Cut Pro X software, notes the Los Angeles Times. Some of those include videos featuring video editor and director Julian Liurette, director Tsui Hark, and Mexican media company TV Azteca.

It's not unusual for Apple to make these types of videos, … Read more

Apple issues Final Cut Pro update

If you are a user of Apple's Final Cut Pro video editing software, you may be pleased that Apple has released an update that adds some nice enhancements to the package.

Some notable additions to the software are its support for dual viewers that have separate scope displays which allow you to better match aspects of frames. The program also now provides flexible clip connections which keeps your various connected clips and snippets together when you move them around in the storyline.

The entire set of enhancements to the program includes the following:

Expand multichannel audio files directly in … Read more

Final Cut Pro update addresses PCI-e performance

For those who use Apple's Final Cut Pro X video and movie production suite, an update is available that addresses the program's performance and image quality of broadcast monitoring when using PCI-express and Thunderbolt devices. The update also addresses syncing performance when using multicam setups, and adds localization support for Simplified Chinese.

The update is available through the Mac App Store application, so if you have Final Cut Pro X installed, you can find this latest release in the Updates section within the program. Note that this update is for the latest Final Cut Pro X version of … Read more

More with less: Why Bump, others kick features to the curb

More is not always better.

Bump Technologies said today it has radically overhauled its hit iPhone and Android apps, ditching little-loved tools that allowed users to trade music and app recommendations and concentrating Bump 3.0 entirely on enabling photo and contacts sharing.

When Bump launched three years ago, it took off immediately by making it dead easy for people to share contact information with others: simply bump iPhones with another user of the app and voila! Since then, the company added Android support, expanded its feature set, and racked up more than 75 million downloads.

Along the way though, … Read more

PluralEyes refocused for Final Cut Pro X's multicam

Apple updated its Final Cut Pro X software two weeks ago support footage from multiple videocameras, and now Singular Software has followed suit with its PluralEyes plug-in that's designed for just that scenario.

PluralEyes lets video editors synchronize multiple video and audio tracks by analyzing each track's sound, and it's become widely used as a way to ease the tedious, important, but sometimes difficult chore.

"The latest update of Final Cut Pro X added new multi-camera editing features, and these are now fully supported by PluralEyes," said Singular Chief Executive Bruce Sharpe in a statement … Read more

Final Cut Pro X update brings multicam back into the picture

Apple is pushing out an update to its Final Cut Pro X software this morning that brings back a feature pros feel was left out in the company's remake of its high-end video editor.

Now among the video editing software's tricks is support for multicam editing, the feature--which as the name suggests--lets editors view, cut together, and synchronize footage from multiple cameras.

Multicam editing was present in previous versions of the Final Cut Pro suite, dating back to 2005 but was not included in this latest version of the editing suite. Under the new system, multicam works with … Read more

WeVideo: The next big thing?

On Day 2 of the Streaming Media West Conference, I got a chance to check out the brand-new, full-featured online video-editing platform called WeVideo. In short, I was very impressed.

WeVideo is basically a Final Cut Pro clone in the cloud. You don't have to install or buy anything to use it (the basic free account), and it performs in real time, with very little waiting for rendering.

Obviously, WeVideo's use of the cloud is a huge convenience that helps free up your hard drive. But more importantly, it enables what is perhaps WeVideo's biggest selling point: … Read more

Final Cut Pro X gets first big update, and a free trial

Apple today released its first major update to Final Cut Pro X with new features it says professional customers have been asking for, along with a new trial version users can test out for free.

Among the biggest new features added as part of a software update that went out to users this morning is support for XML. This adds the option to both import and export projects and events in the XML format, meaning users can take XML formatted projects and work on them in Final Cut Pro X.

"Now you can import and export Final Cut Pro … Read more

Apple quietly puts Final Cut Studio back on sale

In a move to sell off existing stock, Apple is once again selling Final Cut Studio 3, the professional video-editing software it discontinued earlier this year.

Macrumors noted today that Apple put the software bundle on sale, despite having discontinued it months earlier with the release of Final Cut Pro X. The software is only being made available through Apple's phone sales, and not its online or retail stores, the blog notes. The price is $999, which is what the bundle cost before the release of Final Cut Pro X.

An Apple spokeswoman told CNET that the software was still retired.

"As we've done before with many end-of-life software products, we have a limited quantity of Final Cut Studio still available through Apple telesales to customers who need them for ongoing projects," the spokeswoman said.

Apple released Final Cut Pro X as a $299 Mac App Store exclusive in June. Some longtime users felt like the newer version was too much of a departure from previous versions of the software, and responded with criticisms both online and in their reviews of the software. The software was even the butt of a joke by late-night talk show host Conan O'Brien, whose staff produced a video parody of its new features. Apple responded with a frequently asked questions page that noted additional features would be added in future versions of the software.

Apple faced a similar backlash in the transition from iMovie HD 6 to iMovie '09, with the newer version of the bundled iLife software undergoing a complete overhaul. As a result, Apple offered a free downloadable copy of iMovie HD 6 to users who wanted to continue to use the older version while upgrading to the rest of the iLife suite.

Updated at 7:09 p.m. PT with comment from Apple.… Read more