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Apple tries new pitch to woo video pros to latest Final Cut

Just days ahead of one of the largest gatherings of video producers, Apple's making a new push for attention -- and hopefully adoption -- of its controversial video editing software.

Apple today debuted a new series of promotional plugs by some top film and content makers, all in an effort to push others to Apple's Final Cut Pro X software, notes the Los Angeles Times. Some of those include videos featuring video editor and director Julian Liurette, director Tsui Hark, and Mexican media company TV Azteca.

It's not unusual for Apple to make these types of videos, … Read more

Final Cut Pro X update brings multicam back into the picture

Apple is pushing out an update to its Final Cut Pro X software this morning that brings back a feature pros feel was left out in the company's remake of its high-end video editor.

Now among the video editing software's tricks is support for multicam editing, the feature--which as the name suggests--lets editors view, cut together, and synchronize footage from multiple cameras.

Multicam editing was present in previous versions of the Final Cut Pro suite, dating back to 2005 but was not included in this latest version of the editing suite. Under the new system, multicam works with … Read more

Final Cut Pro X gets first big update, and a free trial

Apple today released its first major update to Final Cut Pro X with new features it says professional customers have been asking for, along with a new trial version users can test out for free.

Among the biggest new features added as part of a software update that went out to users this morning is support for XML. This adds the option to both import and export projects and events in the XML format, meaning users can take XML formatted projects and work on them in Final Cut Pro X.

"Now you can import and export Final Cut Pro … Read more