Why Google 'vertical' search shouldn't face antitrust action
It's likely we'll finally see the U.S. Federal Trade Commission make a decision on whether to take antitrust action against Google in the coming days. Among the charges is the idea that Google somehow is being unfair to competitors with "vertical" search. That has been, and remains largely to me, a laughable argument.
If the FTC did take action on this issue, it would be punishing Google for doing exactly what a good search engine should do.
Make no mistake. There are issues where Google deserves some antitrust attention. But vertical search isn't one … Read more
