facebook ads

Fab, a social media-driven online retail site, is growing fast -- like 1-million-users-a-month fast -- and it's going all out to propel that growth by buying up the splashiest display ad Facebook offers.

Never mind that some marketers complain about the effectiveness of advertising on Facebook. Fab founder and CEO Jason Goldberg says Facebook ads pay off, and then some. Which is why for a 24-hour period -- which started at 9 p.m. PT Thursday night -- Goldberg ponied up an undisclosed amount to buy Facebook's so-called "log-out" ads that appear when members sign out … Read more

Facebook plans to roll out a new advertising tool that will let companies target their ads to existing customers based on their phone numbers and e-mail addresses.

The social network is launching the new tool next week and touts it as a way for businesses to reengage with customers who have already used their services, according to a Facebook spokesperson.

For those who may have privacy concerns over this exchange of personal information, the social network said the process is secure.

What this means is Facebook isn't giving any of your data away, it's taking existing numbers and … Read more

A U.S. District Court judge has some concerns about the settlement Facebook struck over privacy concerns with its "Sponsored Stories" feature.

Judge Richard Seeborg yesterday heard the details of a settlement Facebook had inked with plaintiffs in a suit related to the way in which the social network was displayed Sponsored Stories. The five plaintiffs, which aimed at representing over 100 million members in a class-action suit, argued that by displaying their likeness and pages they had liked in a Sponsored Stories listing across the site, Facebook was violating their privacy. However, back in May, the parties agreed to a $20 million deal … Read more

Facebook's latest 10-Q filing reveals that nearly 20 percent of its more than 543 million monthly mobile users accessed the social network in June solely on their mobile device. That's 102 million people.

These astounding numbers were first reported by TechCrunch, which also notes that mobile-only users have increased dramatically. According to the SEC 10-Q report, 83 million people visited the site with only their mobile device in March, which adds up to a 23 percent increase of mobile-only users from March to June.

The specifics of Facebook's mobile use are important because the company's revenue … Read more

As a counterpoint to the company that claimed its Facebook Ads didn't work because most clicks came from bots, entrepreneur Brendan Irvine-Broque decided to tell the story of how he used the social network's advertising platform to make five figures in one day.

After deciding to get rid of a record collection consisting of 6,000 vinyl records, Irvine-Broque created a Facebook Event titled "MASSIVE Vinyl Sale in the East Bay!" He then spent $150 to promote it using Facebook Ads, which simply said "6000 Vinyl Records, $3 Each" and pointed to the event. … Read more

Facebook has settled a lawsuit over its "sponsored stories" feature, in which plaintiffs claimed the social network violated users' right to privacy by publicizing their "likes" in advertisements without asking them or compensating them.

Details of the settlement weren't released, Reuters reported. The judge in the case last year rejected a Facebook request to dismiss the lawsuit and had scheduled a hearing on class-action certification for Thursday.

Facebook's sponsored-stories ads essentially display a user's name, picture, and a tagline asserting that the person "likes" a particular advertiser. These particular ads initially … Read more

Yesterday, word broke that General Motors ended $10 million in Facebook ad spending after determining the ads didn't work for it. The timing of the original WSJ story on the subject was spectacular, coming as it did just three days before Facebook's IPO.

Now folks sympathetic to Facebook are firing back at the automaker, saying GM ran a lousy Facebook campaign and ignored the social network's advice. Which is not terribly surprising when you think about it, since the GM story has ignited a wider debate about the utility of corporate ad spending on Facebook at about … Read more

In a win for animal shelters and dogs in general, puppy mill ads on Facebook are being pulled.

Oodle Classifieds, the company that powers the marketplace section of Facebook, has agreed to stop allowing ads on the popular social-networking site from people who breed dogs and sell them over the Internet, according to the American Society for the Prevention of Cruelty to Animals (ASPCA).

Many puppies sold online come from breeders that keep dogs caged in unsanitary, overcrowded, and often cruel conditions without adequate veterinary care, food, water or socialization. Puppy mills that sell directly to people are exempt from … Read more