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'Shop to Lose'--grocery shopping for dummies

Search tech innovator Evincii, which unleashed its pharmacist-in-your-pocket app on the sick and groggy masses in late 2009, is now announcing its latest brainchild, the Shop to Lose app for those who need a little help in the grocery shopping department.

"This time we have a dietician in the pocket," Evincii CEO Charlie Koo tells me. "The ideal audience is the 200 million Americans who are overweight and obese."

The app, which features (right) a woman who doesn't appear to need it biting into an apple she probably picked without the search engine, is essentially … Read more

How to fit a pharmacist in your pocket

If you're the kind of person who feels bewildered in a pharmacy, here's a free app to test drive.

Evincii's new Pickka Med app is designed to function like an "expert pharmacist in your pocket," where people are able not only to search by phone for the best over-the-counter FDA-approved medicine in any given participating pharmacy but in the process avoid touching all the germ-addled bottles lining the shelves of the one place where sick people invariably shop.

Previously, Silicon Valley-based Evincii installed kiosks at hundreds of retail stores, providing guided-search technology to help shoppers … Read more

Start-up aims for in-store search

OK, so Google dominates the market for online search and accompanying advertisements. But what about people trying to find what they need in a store, not online?

A start-up called Evincii, which announced its technology this week, hopes to capitalize on the idea. It offers in-store computer kiosks that can help customers figure out what products to buy and where in a crowded aisle to find them.

The kiosks present choices to the customer, gradually refining search results and displaying ads of relevant products. The kiosks are installed in 135 Longs Drugs stores with the plan to expand to 200 … Read more