Although the e-commerce space is set to see strong sales in the US this year, a large portion of that success will be due to smartphones and tablets.
Total e-commerce spending this holiday shopping season is expected to rise by 15 percent to $61.8 billion, new data from research firm eMarketer shows. Shoppers on smartphones and tablets will account for 16 percent of all purchases made through e-commerce sites. In 2011 and 2012, mobile's contribution to sales stood at 7 percent and 11 percent, respectively.
Perhaps more importantly to e-commerce sites, eMarketer expects mobile shoppers to accelerate their … Read more