electronic arts

How EA plans to make customers happy. Really

An avid player of Electronic Arts' "The Simpsons: Tapped Out" mobile game, David Lamb was disheartened when he logged into his account in October and found that all of the data from his game was gone.

The iOS game, which is essentially "Farmville" with Springfield buildings and Simpsons characters, rewards players who spend huge amounts of time completing tasks and collecting money in an effort to re-create their favorite animated city. Lamb, a 45-year-old video editor from La Canada, Calif., had accumulated $80,000 in game cash and 70 donuts (the game's premium currency) after … Read more

Navy SEALs leak classified info to EA for combat game -- report

A handful of U.S. Navy SEALS have been reprimanded for leaking military secrets to video-game maker Electronic Arts while working as paid consultants on the game Medal of Honor: Warfighters, according to a report.

Seven of the SEALs have been disciplined, including one who was involved in the raid that killed Osama bin Laden, and four others are being investigated, according to CBS News.

Medal of Honor: Warfighters is a military combat shooting game that prides itself on being as realistic as possible. Players are involved in real-world scenarios, such as battles in Afghanistan and attacks on Somali pirates. … Read more

EA's headache: Free games for all, thanks to Reddit

Vouchers, coupons, and discounts are often a good tool to entice new customers or promote a product. However, if discount codes are not secured properly, forums and social networking can become a real headache for the company involved.

That is exactly what happened to Electronic Arts over the weekend.

A single post on a gaming forum that included a discount code for $20 worth of software from EA's online store sparked a downloading spree, much to the delight of Reddit users after the code made its way to the popular link aggregation site. Not only could the code be … Read more

How EA keeps its Simpson game alive and kicking

Electronic Arts' latest tool to keep The Simpsons: Tapped Out iOS game from becoming a zombie app: actual zombies.

In anticipation of The Simpsons' annual Treehouse of Horror episode, EA updated its Farmville-like game to include Halloween-themed landscapes such as a cemetery, complete with zombies and zombie pets that can infect the characters in your game. The addition adds a new wrinkle to the game, and breathes new life in for players who were done buying buildings and likely on the verge of burning out.

With the upgrade, EA made good on its promise to continue supporting The Simpsons: Tapped … Read more

Symphonic lowriders, phone-y birds at electronic-art fest

The International Symposium on Electronic Art came to New Mexico for 2012 to show off the intersection of art, nature, and technology under the theme of "Machine Wilderness."

For two weeks, the notable art corridor between Albuquerque, Santa Fe, and Taos played host to ISEA with a full schedule of panels, keynotes, performances, and all sorts of interesting and interactive art installations. … Read more

Developers scramble to ready apps for iPhone 5

As rumors of a big-screen iPhone 5 intensified late last month, engineers at the read-it-later app Pocket went into hacking mode, scouring the Internet for ways to tweak the iPhone's official software development kit so they could redesign their app for a bigger screen.

Ever since Apple's Worldwide Developers Conference in June, widespread speculation has held that the next iPhone would boast a 4-inch screen. For hundreds of thousands of developers, that posed a potential problem: Would their apps look strange on a bigger screen? And how would they build mock-ups when the official iOS simulator showed the … Read more

Madden NFL 13 sells 900,000 in 24 hours

EA Sports' Madden NFL 13 has gotten off to a hot start. Electronic Arts announced today that the newest gridiron football simulator, which launched Tuesday, sold 900,000 copies during its first 24 hours for the Xbox 360 and PlayStation 3.

This marks a 7 percent rise over last year's iteration, and represents the most successful Madden launch this console generation.

Read more of "Madden NFL 13 sells 900,000 in 24 hours" at GameSpot.

EA's PopCap downsizes, laying off 50 U.S. employees

To avoid permanently getting rid of plants, zombies, jewels, frogs, or worms, gaming company PopCap announced today that it has to lay off 50 employees at its headquarters.

The social and mobile gaming arm of Electronic Arts that's known for games like Bejeweled and Plants vs. Zombies said it had to reevaluate its costs in order to keep up with the digital gaming world.

"The change in consumer tastes requires us to reorganize our business and invest in new types of games on new platforms," PopCap co-founder John Vechey wrote in a blog post today. "It'… Read more

How Electronic Arts resurrected its DOA Simpsons game

Don't call it a comeback.

"The Simpsons: Tapped Out" made its quiet return late last week after suffering through one of the more embarrassing meltdowns in app history when Electronic Arts pulled the game from Apple's App Store just a few days after its first launch in March. Simpsons fans had overwhelmed the server, causing connection problems, while massive bugs made for a terrible playing experience.

The incident is a lesson for any developer looking to launch a game with any amount of anticipation: be sure you're ready for the demand. Also, don't rush … Read more

SimCity starts beta sign-up, adds Mac compatibility

A deluge of SimCity news came from EA and Maxis at the massive Gamescom gaming expo yesterday in Cologne, Germany.

Interested architects can check out the SimCity closed beta sign-up Web page that gives anyone with an Origin account the chance to get an early preview of the urban planner. The page does not, however, list when the beta occurs or how long it lasts.… Read more