Passbook has already found one big fan in Major League Baseball.
Still in its initial innings, Apple's new electronic ticketing system scored well in a recent test conducted by MLB. In the final two weeks of the regular season, four teams tried out Passbook. Among 1,500 e-ticket buyers, 12 percent chose to receive their tickets via Apple's service, reports The Wall Street Journal's MarketWatch.
"That adoption rate really floored us -- there is no question our fans want digital tickets," Bob Bowman, CEO of MLB Advance Media, told MarketWatch. "Fans can use the … Read more