New York examines Web marketing 'scam'
New York Attorney General Andrew Cuomo has launched an investigation into the marketing practices of 22 online retailers, including Staples, 1-800-Flowers.com, and Orbitz.
Cuomo's office said Wednesday it issued subpoenas to the merchants and requested information about the retailers' relationships with three marketing companies, Webloyalty, Affinion, and Vertrue. These firms have allegedly misled consumers for years into joining membership programs and paying monthly fees.
Webloyalty and the other companies are so-called post-transaction marketers that have compiled a long history of consumer complaints and class-action lawsuits. Typically, the three firms present pop-up ads to online shoppers when they're … Read more