dr. dre

File this one under M.W.A.: Marketers with attitude.

Organizers of the 2012 London Olympics are peeved at Beats Electronics, makers of the headphones that are ubiquitous in major U.S. cities, according to The Guardian and other British publications. Without the company ponying up the money to become an official sponsor of the games, Beats' headphones still managed to find their way onto the ears of Olympic athletes, who during the games are some of the most watched people on the planet.

That makes them very valuable human billboards.

Officials from the International Olympic Committee are looking into … Read more

HTC's abrupt change in course on Beats Electronics is more about HTC's internal troubles than anything involving the audio company, sources close to the negotiations told CNET.

Last August, Beats, a maker of popular headphones that was co-founded by rapper and music producer Dr. Dre and music impresario Jimmy Iovine, sold 50.1 percent of the company to the Taiwanese manufacturer of smartphones and tablets for $300 million. On Saturday, HTC said in a prepared statement that it was selling half of that stake back for $150 million.

But in the year since taking majority control of the … Read more

Beats, the maker of the high-end headphones that have become a status symbol, is finally ready to disclose that it is acquiring digital music service MOG, according to sources familiar with the deal.

The deal could be announced any day, the sources said. Financial terms weren't available.

CNET first reported that MOG was for sale in February and AllThingsD reported three weeks later that Beats was amid an acquisition of the service, which had been a back-of-the-pack subscription music service for years.

"There's nothing to confirm at this time," said a Beats spokeswoman. Representatives from MOG … Read more

Today's episode of The 404 is a valuable resource for anyone obsessed with headphones -- classic audiophiles, young audiophiliacs, musicians, producers, and casual listeners will all benefit from Steve Guttenberg's knowledge, and he brought a friend! Tyll Hertsens is largely credited for creating the first portable headphone amp and currently the editor-in-chief of InnerFidelity.

With Tyll's help, we'll run through the differences between on-ear and in-ear headphones, give credit to two companies responsible for introducing high-quality headphones to the next generation of audiophiles, and we'll even spend a little time dissecting the criteria for what makes a headphone "sound good."… Read more

Here's another reason not to blow your cash on those Beats by Dr. Dre headphones: the NYPD is reporting that the headphones have become the new top target for thieves based on their $500 resale value. With dozens of Beats heists occurring over the last four months alone, your best bet is to avoid the red "b" altogether and invest in a better pair of cans.… Read more

"Does anyone else want to tackle the "adorkable" Zooey Deschanel after watching those Siri commercials?" You may not be as annoyed with Apple as Jeff, but we can all agree that the latest batch of iPhone 4S commercials have lowered the bar.… Read more

Jeff took a spill on the ice during a hockey game yesterday, but he manages to limp his way into the studio to help us out with today's rundown. We wouldn't be The 404 if we didn't cover the 2Pac holographic concert at Coachella last weekend, and even though it's technically just a clever optical illusion, we're excited about the upcoming 2.0Pac tour and the potential of resurrecting our own favorite performers from history.

Meanwhile, Ikea furniture designers in Sweden have come up with a new way to vertically integrate their furniture with another … Read more

Rapper Tupac Shakur was murdered in 1996. In 2012, he shared the stage at the Coachella music festival with Snoop Dogg.

The startlingly realistic appearance came courtesy of AV Concepts, a company specializing in holographic projection technology. According to AV Concepts, the holographic return of Tupac required months of planning in conjunction with Dr. Dre's production company.

There are quite a few YouTube videos of the performance floating around, showing the life-size hologram giving shout-outs to Coachella, Snoop Dogg, and Dr. Dre and rapping the song "Hail Mary." It gets even more impressive when Snoop Dogg comes out for a synchronized duet.… Read more

If Beats Electronics acquires Mog, the maker of the popular headphones has plans that go way beyond subscription music.

CNET broke the news three weeks ago that Mog, an also-ran subscription music service, was for sale and AllThingsD yesterday reported that Beats intends to acquire Mog, but the deal has yet to close.

A Mog spokesperson did not respond to an interview request. A Beats representative wasn't immediately available.

Sources close to Beats say managers intend to build a Web store that will sell music, headphones, and numerous other products. Apparently, the idea is to cash in on the … Read more