First Borders, then Best Buy. Now Amazon's gunning for Safeway
SEATTLE -- For the last five years, Amazon has been working to figure out an online business that has claimed its share of carnage -- grocery delivery.
Here in the company's backyard, it's deployed a fleet of green, refrigerated trucks to bring produce, meats, boxes of cereal, and more to customers' front doors 24 hours a day, whenever they choose. And the company has tinkered with pricing formulas, as well as the kind of goods it offers, trying to come up with the right mix that engenders loyalty and still earns a profit.
Asked, after so many years … Read more
