Everyone knows Bose, in large part because it's the most heavily advertised audio brand in the world.
Then again, I can't think of any other audio brand that advertises on the radio, national magazines, or in newspapers. So unless you're an audiophile, or a regular reader of this blog, I doubt you could name another audio brand, if you're under 40. Older people might remember a few names from the days when audio was more mainstream.
Sure, a lot of folks would probably cite Sony or Apple, but those companies make all sorts of products. Bose just makes speakers and audio electronics; I might have to also include Monster's headphones or JBL as brands people know. That's it, I've run out of names that almost everyone would recognize.… Read more