CARLSBAD, Calif.--Although it has managed to grab nearly a quarter of the browser market, Mozilla now finds itself in an unenviable position--competing against Microsoft, Apple, and Google all at the same time.
Speaking at D: All Things Digital on Thursday, Mozilla's Mitchell Baker noted that the company didn't set out with that in mind.
"That's not the business model you are going to pick," Baker said. "It is a daunting space to compete with the three giants of the era."
That said, Baker and fellow Mozilla executive John Lilly said there is still a place for Firefox.
"We've just got to be us," Lilly said. "Mozilla has always been about scratching an itch."
Another challenge, Lilly said, is that people don't perceive the browser as something that changes their Web experience. "Most people just think it's this pane of glass," Lilly said. Three quarters of people use the browser that comes with their computer, he said.
But browsers are important, Lilly maintained.
"We spend more time with our browser than we do in our cars," Lilly said. "The real truth, I spend more time with my browser than I do with my family." … Read more