Look at the word "crowdfunding" -- there's no avoiding that the phenomenon is about raising money, and for a wide range of purposes.
Still, cash is but one of the three C's of crowdfunding. The others are coverage (that is, publicity) and community. All three components are interconnected. The more cash you raise, the more coverage you'll likely garner, and the larger your community will grow, which should help in raising more cash.
If the coverage and community sound as though they would provide benefits to product development outside of the world of startups, it'… Read more