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Intel is launching its line of processors for thin, inexpensive laptops at the Computex tech conference in Taipei. Intel marketing chief Sean Maloney talked about this in a phone interview.

"It's clear that people like devices to be thin and light," said Maloney, who was speaking from the Computex conference in Taipei where he will be giving a keynote on Tuesday.

"We've really taken that to heart and come out with a complete top-to-bottom range of microprocessors that enable radically longer battery life and much smaller designs," said Maloney, referring to Intel's new … Read more

SANTA CLARA, Calif.--Thin is getting thinner. That's Intel's message as a wave of affordable, ultra-thin laptops is expected to break this summer.

Last week, I sat down with Erik Reid, director of marketing for the Mobile Products Group at Intel. Reid described Intel's strategy for its Consumer Ultra-Low-Voltage (CULV) processors--a segment that Intel describes as "ultra-thin"--and the chipmaker's first "Nehalem" mobile processors.

Ultra-thin is a big move for Intel. This will be Intel's primary mobile market focus in the next few months--until Nehalem appears later this year, according to Reid.

"It's a big change in the market. Consumer ULV has great battery life, very low TDPs," Reid said.

TDP, or thermal design power, describes the power envelope of a processor. For example, the current Apple MacBook Air uses Intel ultra-low-voltage processors with a TDP about half of the 35-watt rating for mainstream Intel mobile processors. Some of the lowest-power processors for the ultra-thin CULV category may be only a few watts more than the power-sipping Atom--which is rated at no more than 2.5 watts.

And what will consumers notice the most? Aside from good battery life, the laptop's aesthetics. "Systems can't ever be too thin. So thin will be a significant change in the industry and we're very pleased with the traction that we're seeing leading up to the introduction of those products," Reid said.

Prices will also get consumers' attention. "The affordability thing is really important. Look at your MacBook Air and think about that in terms of being available at different price points," said Intel spokesman Bill Calder.

Intel's initial processors for the ultra-thin category will be single core--like the current SU3500 processor. And the new chips won't all necessarily be Core 2--Intel's current mobile architecture--though Intel wouldn't elaborate on what other architectures--such as Pentium--it may use.

And size? Reid said some laptops will be 13.3-inch (diagonal screen size) designs, some will be a little larger, some will range down to 11.6-inch designs.

And what about cannibalization of the Netbook market--and vice-versa? "We're seeing very little cannibalization," Reid said. "Consumer ULVs are full-featured PCs. Price points will overlap. You might have some premium Netbooks in price bands where you'll see ULV," he said.

"We don't call it a Netbook if it's more than a 10.2-inch," Calder said. "The more that we can be clear about that and help people understand what each one is optimized for, the better the experience they will have," according to Reid. Netbooks are companion devices, Reid said. A person with a notebook is adding to their purchase when they get a Netbook. There are relatively few cases in which the Netbook is being used as the primary device, according to Reid. (Some readers may disagree with this.)… Read more

A notebook from MSI portends the crush of lower-cost, Intel-based MacBook-Air-like laptop designs to come.

As I've written before, consumer ultra-low-voltage (CULV) chips will arrive in earnest this summer. The X-Slim X340 from MSI (Micro-Star International) is using the ULV SU3500, a precursor to lower-cost CULV Intel chips to come.

(Note: On April 19, Intel cut prices (PDF) on a wide range of processors. Though the SU3500 didn't see any cuts, the prices on its low-power cousins, the SL9400 and SU9400, were reduced 10 percent and 9 percent, respectively.)

What is CULV exactly? Well, one thing it's … Read more

Advanced Micro Devices' server roadmap is solid but its mainstream mobile lineup is languishing.

First, the good news. These days AMD is walking the talk. This is a radical change from the AMD of 2007-2008, which always seemed to have a hopper full of Intel-vanquishing paper processors that, if they did materialize, disappointed.

Fast forward to AMD's Tuesday earnings announcement, when the company said it was actually moving up the introduction its most sophisticated processor, the six-core Istanbul, to June.

And AMD has proved its silicon mettle at large server customers such as IBM and Sun Microsystems--the latter's … Read more

Intel Chief Executive Paul Otellini said low-cost, ultrathin laptops with future Intel processors will be a big trend, a development that could upset the Netbook cart.

During Intel's first-quarter earnings conference call Monday afternoon, Otellini had a surprising amount to say about Intel's upcoming consumer ultra-low-voltage (CULV) processors, designed to fit into future ultrathin laptops that are expected to be priced significantly below $1,700-and-up luxury laptops such as the Apple MacBook Air and the recently-introduced Dell Adamo. The category of upcoming CULV-based laptops has been described by some observers as the MacBook Air for the masses.

CULV … Read more

Updated at 12:30 p.m. PDT with additional information throughout and corrections to cache size and thermal envelope ratings.

Intel will refresh its lineup of chips for ultraportable laptops on Monday.

The new dual-core processors--targeted at Apple MacBook Air-class laptops--include the 2.53GHz SP9600 priced at $316 with 6MB of cache memory and a thermal envelope rating of 25 watts. Slotted below this chip is the 1.6GHz SU9600 (3MB cache) priced at $289 with a thermal envelope rating of 10 watts.

The lineup also includes a single-core 1.4GHz SU3500 with a thermal envelope of only 5.5 … Read more

Advanced Micro Devices' CEO Dirk Meyer is confident about his company's ability to compete--especially with Intel--and believes a new focus on processors for smaller laptops (and possibly a Netbook chip) will be key.

During a phone interview Thursday, Meyer also addressed the finalization of its deal to spin off its manufacturing operations. As planned, AMD will become a chip-design company and spin its manufacturing operations off to a new entity tentatively called The Foundry Company. AMD will own 34.2 percent of the new manufacturing company, while the Advanced Technology Investment Co. will own the rest. ATIC is an … Read more

Content network Glam Media announced on Thursday that it has acquired AdaptiveAds, a company specializing in the targeting and optimization of display ads. Glam Media claims that its acquisition of AdaptiveAds will help it solidify its offering in the advertising market. The terms of the acquisition were not disclosed, but Glam did say disclose plans to open an office in Mumbai, India, as part of the acquisition.

PokerVibez, a service that allows users to play poker but get to know each other in the process, has launched in private beta. According to the company, users can sign up for the … Read more

A clash is brewing as PC and cell phone chip suppliers vie for new designs that fall outside traditional product categories, an analyst said in a research note Wednesday.

Doug Freedman, a chip analyst at AmTech Research, said the "line between cell phones and PCs is clearly blurring" and that consequently "PC and cell phone food chains will battle for market share in these new classes of devices." He calls this the "big bang between PCs and handsets."

This will happen as more tweener products emerge. "New product categories such as Netbooks, MIDs (… Read more