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Intel describes 'ultra-thin,' Nehalem mobile strategy

SANTA CLARA, Calif.--Thin is getting thinner. That's Intel's message as a wave of affordable, ultra-thin laptops is expected to break this summer.

Last week, I sat down with Erik Reid, director of marketing for the Mobile Products Group at Intel. Reid described Intel's strategy for its Consumer Ultra-Low-Voltage (CULV) processors--a segment that Intel describes as "ultra-thin"--and the chipmaker's first "Nehalem" mobile processors.

Ultra-thin is a big move for Intel. This will be Intel's primary mobile market focus in the next few months--until Nehalem appears later this year, according to Reid.

"It's a big change in the market. Consumer ULV has great battery life, very low TDPs," Reid said.

TDP, or thermal design power, describes the power envelope of a processor. For example, the current Apple MacBook Air uses Intel ultra-low-voltage processors with a TDP about half of the 35-watt rating for mainstream Intel mobile processors. Some of the lowest-power processors for the ultra-thin CULV category may be only a few watts more than the power-sipping Atom--which is rated at no more than 2.5 watts.

And what will consumers notice the most? Aside from good battery life, the laptop's aesthetics. "Systems can't ever be too thin. So thin will be a significant change in the industry and we're very pleased with the traction that we're seeing leading up to the introduction of those products," Reid said.

Prices will also get consumers' attention. "The affordability thing is really important. Look at your MacBook Air and think about that in terms of being available at different price points," said Intel spokesman Bill Calder.

Intel's initial processors for the ultra-thin category will be single core--like the current SU3500 processor. And the new chips won't all necessarily be Core 2--Intel's current mobile architecture--though Intel wouldn't elaborate on what other architectures--such as Pentium--it may use.

And size? Reid said some laptops will be 13.3-inch (diagonal screen size) designs, some will be a little larger, some will range down to 11.6-inch designs.

And what about cannibalization of the Netbook market--and vice-versa? "We're seeing very little cannibalization," Reid said. "Consumer ULVs are full-featured PCs. Price points will overlap. You might have some premium Netbooks in price bands where you'll see ULV," he said.

"We don't call it a Netbook if it's more than a 10.2-inch," Calder said. "The more that we can be clear about that and help people understand what each one is optimized for, the better the experience they will have," according to Reid. Netbooks are companion devices, Reid said. A person with a notebook is adding to their purchase when they get a Netbook. There are relatively few cases in which the Netbook is being used as the primary device, according to Reid. (Some readers may disagree with this.)… Read more

Intel CEO: big future for 'CULV' laptops

Intel Chief Executive Paul Otellini said low-cost, ultrathin laptops with future Intel processors will be a big trend, a development that could upset the Netbook cart.

During Intel's first-quarter earnings conference call Monday afternoon, Otellini had a surprising amount to say about Intel's upcoming consumer ultra-low-voltage (CULV) processors, designed to fit into future ultrathin laptops that are expected to be priced significantly below $1,700-and-up luxury laptops such as the Apple MacBook Air and the recently-introduced Dell Adamo. The category of upcoming CULV-based laptops has been described by some observers as the MacBook Air for the masses.

CULV … Read more

Intel to refresh laptop chips Monday

Updated at 12:30 p.m. PDT with additional information throughout and corrections to cache size and thermal envelope ratings.

Intel will refresh its lineup of chips for ultraportable laptops on Monday.

The new dual-core processors--targeted at Apple MacBook Air-class laptops--include the 2.53GHz SP9600 priced at $316 with 6MB of cache memory and a thermal envelope rating of 25 watts. Slotted below this chip is the 1.6GHz SU9600 (3MB cache) priced at $289 with a thermal envelope rating of 10 watts.

The lineup also includes a single-core 1.4GHz SU3500 with a thermal envelope of only 5.5 … Read more

AMD inside Apple in 2009?

Here's a radical idea: a 2009 Apple computer with an AMD processor.

Maybe this isn't in the cards, but it should be. Especially in light of Advanced Micro Devices' upcoming ultraportable platforms.

I see an upscale Netbook-like Apple computer with, let's say, a slightly smaller form factor than the Apple MacBook Air. Maybe an 11-inch or 12-inch design packing low-power (and relatively inexpensive) AMD Yukon or Congo silicon. This would not be a Netbook clone--and would offer much better graphics silicon than a Netbook--allowing Apple to sufficiently differentiate itself.

Or what about an Apple laptop with an … Read more

Take note, Intel: New silicon to redefine Netbooks

Move aside, Intel. New chips from Advanced Micro Devices, Freescale Semiconductor, and Qualcomm may redefine the Netbook and ultraportable market next year.

To date, Intel has pretty much defined Netbook performance and features with the popular Atom processor. "We're very comfortable with our product leadership but we don't take anything for granted. And we expect competition in this space. Stay tuned," said Bill Calder, an Intel representative.

Stay tuned indeed. As the Netbook market grows, other chip heavyweights want a piece of the pie. Netbooks--which typically weigh less than 3 pounds and have screens under 11 … Read more

Intel rethinks Netbooks: 'Fine for an hour' but...

The Netbook, take two: When Advanced Micro Devices said it wasn't going to focus on Netbooks, as Intel and its partners defined them, maybe it was on to something.

Intel is re-evaluating the Netbook market as possibly not The Next Big Thing. This from the company that makes the Atom processor and accompanying silicon that go into most of the Netbooks sold today.

At a recent Raymond James IT Supply Chain Conference (streamed via this Intel page), Stu Pann, vice president in the sales and marketing group at Intel, said his company sees the Netbook differently now.

"We … Read more