comscore

People in the U.S. have an insatiable appetite for watching online videos.

According to new numbers released by market research firm ComScore, 85.5 percent of people in the U.S. with Internet access watched online videos in July -- that's 184 million people who watched a total of 36.9 billion online content videos in only one month. For comparison, that is equal to every single person on Earth watching at least five videos each.

And U.S. viewers' venue of choice is Google, which is not really surprising given the growth and popularity of YouTube. However, … Read more

Compared to smartphones, people are more satisfied with their tablets -- and of all tablets, they especially love the iPad, according to a new report by ComScore.

"New TabLens data showed that tablet owners were highly satisfied with their respective devices, with the average overall satisfaction rating reaching 8.6 on a 10-point scale," the ComScore report says. "In comparison, smartphone owners rated overall satisfaction with their device an 8.1."

Surveying 6,000 U.S. tablet owners over three months, the research company found out that iPad owners have the "highest level of satisfaction,&… Read more

U.S. smartphone users continue to favor Samsung phones and Google's Android operating system, according to a report released today by ComScore MobiLens.

The report surveyed more than 30,000 mobile subscribers over a three-month period ending in May, finding that Samsung has 25.7 percent of the market share as a manufacturer and Google's Android has 50.9 percent of the market share for operating systems.

This shows continued growth from both companies over the months, compared to the a ComScore report released last month. Android's hold on the market grew 0.8 percent from February, … Read more

Facebook continues to defend its advertising value in a white paper released by ComScore today.

This is the second in a series of white papers that look at social marketing, and it reports that brands should take advantage of the social network's reach, fan engagement, and viral marketing qualities. It counters a recent survey that dubbed Facebook "boring," claiming that users are tuning out the network.

Facebook's marketing value has been debated for some time, and this report comes a month after General Motors pulled its ads from the social network, saying they weren't effective … Read more

Those days of users spending countless hours on Facebook, poking, posting photos, and updating their statuses seem to be ending. And if not ending, they're definitely slowing.

According to The Wall Street Journal, the social network's growth rate in the U.S. has pretty much stopped in its tracks. However, this must be taken in the context of Facebook's stupendous growth since its inception eight years ago -- up front the numbers don't look that bad, but studied more closely it could look troublesome for the social network.

Unique visitors to the site were up 5 … Read more

Google dominated April Internet traffic rankings for overall site visitors and advertising, but general news sites such as Yahoo-ABC News and Huffington Post also saw big increases in traffic that pushed the entire category to an all-time high in the month, according to the latest data from ComScore. See all the rankings in the PDF below.

ComScore's monthly analysis of U.S. Web activity found a 12 percent increase in traffic to general news sites. In April, these sites saw a total of 183 million visitors.

"The general news category reached an all-time high in April, reaching nearly … Read more

Smartphones users are spending a lot of time browsing social networks on their phones and Facebook seems to be their network of choice.

A new study released today by digital research company ComScore shows that the average U.S. Facebook mobile user spent more than seven hours perusing the site via cell phone in March and around six hours via the computer.

"Social networking proved to be a particularly popular activity on smartphones with several brands demonstrating exceptionally high engagement, in some cases higher than the corresponding time spent by users via traditional Web access," ComScore's report … Read more

Online retailer giant Amazon is quickly becoming a device heavyweight.

Amazon's Kindle Fire grabbed a 54.5 percent share in February, almost doubling its share in the past two months and "already establishing itself as the leading Android tablet by a wide margin," according to ComScore (see chart below).

ComScore said its methodology "measures unique devices accessing the Web during the time period noted, including home, enterprise and secondary devices across all age groups."

Samsung's Galaxy Tab was a distant runner-up with a 15.4 percent share in February, followed by the Motorola Xoom … Read more

Links from Tuesday's episode of Loaded: