It takes the sales pressure out of shopping for a new car, and it beats the hell out of going to the local auto row. Electric-car startup Coda Automotive opened up its first auto showroom at the Westfield Century City Shopping Center in Los Angeles. The result? A clean, well-lighted place to buy a car.
A mall may seem an unlikely place to buy a $35,200 electric car, but the little-known EV player is taking a page from the Apple marketing playbook to establish its brand. Officially called the Coda Experience Center, the retail outlets have a young, hip vibe like the Apple Stores they mimic, and create a laid-back environment for consumers to learn about and test new products without the hard sell from a cheesy salesman.
But in place of a Genius Bar, shoppers will find an Electric Vehicle Bar, which provides computers and interactive displays to educate consumers on electric cars. And rather than candy-white minimalist decor, the Experience Center features eco-tech building materials, such as salvaged wood from Utah's Lucin Cutoff Railroad Trestle, energy-efficient lighting, neutral concrete flooring, formaldehyde free plywood, and recycled stainless steel to keep with the environmentally responsible theme. … Read more