Salesforce aims $2.5B deal at ExactTarget
Salesforce has entered a definitive agreement to acquire ExactTarget, a digital marketing software firm, for $2.5 billion, marking the cloud software company's biggest acquisition to date.
Under the terms of the deal, Salesforce will buy all the outstanding shares of ExactTarget for $33.75 per share in cash, marking a premium of more than 50 percent on the company's stock closing price on Monday.
"The CMO is expected to spend more on technology than the CIO by 2017," said Salesforce chairman and chief executive Marc Benioff in prepared remarks. "The addition of ExactTarget … Read more