Manage updates with the Download AppBing-Yahoo set to shake up paid search, report says
Google still owns the market for paid search results, but the newly formed Bing-Yahoo team could "capture significant market share in the near term," according to a new report from SearchIgnite.
Among all search engines, Google's third-quarter share of the pay-per-click search market stood at 80.2 percent. That represented a gain of 7.9 percent in ad spending from the year-ago quarter and Google's "most dominant" market share since SearchIgnite started tracking companies three years ago, according to the market researcher's report released today.
In the same quarter, Bing's market share … Read more
