chitika

Apple's iPhone 5 has been available for only a few weeks, but already it's generating more Web traffic volume than the Samsung Galaxy S3.

Online advertising network Chitika today released results of a study it conducted on Web traffic volume between the iPhone 5 and the Galaxy S3. The company found that of "millions of mobile ad impressions" it recorded on the iPhone 5 and Galaxy S3, more than half -- 56 percent -- originated from Apple's handset. Samsung's smartphone nabbed 44 percent of the total impressions.

"Only 18 days since the public … Read more

Apple's iOS users seem more willing to try new things than those running Android.

Advertising network Chitika yesterday released the results of a report on browser usage across mobile platforms. The company found that Safari, the default browser in iOS, is used by 85 percent of the folks running that operating system. Chrome, which sat atop the App Store's listing of free applications for several weeks over the summer, took 3 percent of the iOS market. All other browsers, including Dolphin and Atomic, combined for 11.9 percent share.

Interestingly, Android users are less likely to branch out. … Read more

Amazon's new Kindle Fire HD is off to a good start in the market, yet the Nexus 7 remains the tablet to beat, at least in the eyes of mobile ad network Chitika.

Tracking hundreds of millions of ad impressions on its network from September 14 to 18, Chitika compared the Web traffic generated by the the Kindle Fire HD and the Nexus 7.

Only five days after its debut, the Kindle Fire HD racked up 11 percent of all Kindle Fire ad impressions in the U.S. and Canada. That means the new model is doing nicely in … Read more

Taking into account any Web query made from a tablet device across its ad network, Chitika was able to determine that not only was the iPad clearly the front-runner in Web usage with 94.64 percent, but that other tablet devices are nearly non-existent.

Coming in second place was the Samsung Galaxy Tab, representing 1.22 percent of Web traffic.

Despite pundit arguments that suggest Android devices are "winning" the mobile operating system race, in terms of usage, the numbers seem to put the iPad clearly ahead. And yes, this is a small sample set from a single … Read more

The new iPad is already making an impression on the Web, at least according to ad network Chitika.

Monitoring ad impressions triggered by all the iPads seen on its network, Chitika found that the new iPad is scooping up a hefty five percent. The company's real-time tracker page provides an ongoing glimpse into how many new iPads are popping up on its network, which typically sees hundreds of millions of impressions per week among all mobile devices.

The data specifically looks at the percentage of iPad impressions over the past 12 hours based just in the United States. Chitika … Read more

Android shot past Apple's iOS in market share last month, at least according to the number of ad impressions seen by ad network Chitika.

Chitika found that iOS took the lead in November with 51.7 percent of traffic seen on its ad network, followed by Google with 46.1 percent. But as the holiday season came into full bloom in December, Android grabbed the lead with a 51.6 percent share, leaving iOS in second place with 46.5 percent.

Chitika noted that Android hit holiday buyers with a variety of mobile devices. Google's Android chief Andy … Read more

Windows 8 activity among developers and other early adopters has fallen over the past three months, says a new study from ad network Chitika.

Looking at ad impressions for the Windows 8 Developer Preview on its own network earlier this month, Chitka found that they were measurably lower than ones seen in September.

Specifically, the new data compared impressions during the week of December 4 with those found toward the end of September, shortly after Microsoft launched the Developer Preview to the public. The stats released on September 26 showed a healthy jump in online activity in just a one-week … Read more

The Kindle Fire is still a hot commodity among tablet buyers, according to new data from ad network Chitika.

Measuring the amount of online activity through impressions on its ad network, Chitika found that the Fire jumped in use even after a strong Black Friday and Cyber Monday. Earlier data had indicated a slowdown for Amazon's tablet after November 26. But the latest stats show online activity for the Fire at a record high, a trend that Chitika doesn't believe will slow down.

Specifically, the network discovered a dramatic surge in Fire activity from the end of November … Read more

Amazon's Kindle Fire may have scorched the market initially, but the tablet's limitations could be causing consumers to lose interest, claims ad network Chitika.

Launched on November 14, the Fire was eyed by many as a potential "iPad killer," or at least the first Android tablet that could take a bite out of Apple's dominance. And though several reports have pegged the Fire as outselling its rivals, possibly even the iPad, Chitika sees a different picture unfolding.

To see whether the Fire was actually living up to its initial hype, Chitika analyzed the ad impressions … Read more