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In the spirit of holiday promos!

'Tis the season for holiday promos.

To spread the cheer and allow our shows and stars to make a special connection with viewers, each year we create a new holiday campaign. The 2012 CBS holiday promos feature some of our biggest stars showing their playful sides and wishing health and happiness to the people who tune in to CBS night after night.

This year we also adapted our on-air promos into images that can be viewed and shared online. You can view all of the images here and watch the video below. Take a look, happy holidays, and, as always, … Read more

CBS library programming heads to Hulu Plus

CBS programming is coming to Hulu Plus.

The video-streaming site announced the news today, saying that the CBS library will be made available to Hulu Plus customers starting in January. More than 2,600 episodes from the CBS library will come to Hulu Plus, including those from series "Medium," "Numb3rs," and "CSI: Miami."

As part of the deal, Hulu will also get its hands on old shows, like "I Love Lucy" and "The Twilight Zone," the company said today in a blog post announcing the deal.

CBS, which owns CNET, … Read more

The 404 1,137: Where we're changing the rules (podcast)

Leaked from today's 404 episode:

- Facebook shares drop after Barron's snub

- A revamped Myspace will stay 'true to roots'

- Check out the latest episode of Aunt Jill's own podcast, Jill on Money!

- Follow Jill on Twitter.

Video voice mail: Lance from Salt Lake can't climb mountains, drives instead.… Read more

Curtain up!

It's here. The week we've all strategized and prepared for since May. When America gets to see the new CBS shows for the first time, and gets to find out what's next on their returning favorites. It's an exciting time for all of us in the business: the anticipation of a new season ends and the magic begins as the remotes all click on. After all the hype, the attention, and the reviews, here comes the reality: America decides what they want to watch.

What new shows and characters will people fall in love with? What … Read more

Microsoft nabs CBS exec to work up Xbox entertainment

Microsoft has hired Nancy Tellem, the former head of CBS's Television Entertainment Group, to come up with original entertainment for the Xbox.

Tellem, who joined CBS in 1997, was a senior advisor to company CEO Leslie Moonves. She was inducted into the Broadcasting & Cable Hall of Fame in 2006 for her contributions to the electronic arts.

According to Microsoft, Tellem will be charged to helping "to develop unique, compelling storytelling experiences for the Xbox brand." As Microsoft's Entertainment & Digital Media president, Tellem will report to Phil Spencer, who runs Microsoft Studios. Her most immediate … Read more

The 404 1,114: Where we'll take the cash, thanks (podcast)

- Leaked from today's 404 episode:

- Instagram just lost $300 million, here's why.

- Angry Birds and Green Day partner for new Facebook game.

- Get your financial questions answered on Jill's podcast, Jill on Money!

- Follow Jill Schlesinger on Twitter.

Bathroom break video: Game of Thrones theme song, as performed by a cat.… Read more

The 404 1,110: Where we're more than meats the eye (podcast)

Leaked from today's 404 episode:

- Google may start a same-day delivery service that uses automated vehicles.

- YouTube is the No. 1 source of music for teenagers.

- People also spend more time watching their phones than television.

- 3D printed meat: It's what's for dinner.

- 'The Price is Right' seeking first male model.

Bathroom break video: Why should I be on the Internet?… Read more

Summertime...and the living is busy

This is when normal people take vacation, but in the network TV marketing business, summer is our most intense period.

From May 16 when we announce the new fall schedule at our Upfront presentation to September 24, premiere week, we are laser focused on one thing: launching our new shows.

The process starts with watching pilots, meeting with producers and programmers, listening to research findings, and then translating all that into the science and art of entertainment marketing campaigns.

On-air promotional spots, print ads (see my previous blog post) radio spots, billboards, digital campaigns, interactive displays -- you name it, … Read more

The 404 1,078: Where Europe's heating up, but NY is even hotter (podcast)

Leaked from today's 404 show, featuring Aunt Jill Schlesinger, editor-at-large for CBS Moneywatch.com:

Check out the latest episode of Jill's podcast, Jill on Money: this week's episode rounds up the European crisis, retirement, and Social Security. Euro crisis: The 10 things to do right now to prepare for a potential euro zone melt-down.… Read more

Next Xbox could have glasses, new Kinect

Today we're shooting cowboys in the living room and bringing game shows to our tablets:

A leaked PDF document hints at what Microsoft could have in store for the next version of Xbox. If the 56-page document is true, the Xbox 720 has a planned release for 2013 and will play Blu-ray movies, 3D videos and it would work with special glasses for augmented reality gaming. The document also suggests the next version of the Kinect will track four people at once, have improved voice recognition and it could be split into two units on both sides of the … Read more